Storytelling in FemTech, building agency resilience, and going beyond trends
From winning Remote Team of the Year, to reporting on an industry going beyond trends, Driftime® have had a future-focused April reflecting both on what’s gone past, and what’s to come.
⏰ Short on time?
📖 Driftime® digital designer Olivia wrote a piece for industry publication Med-Tech exploring whether storytelling can heal the complex industry of FemTech.
✅ We launched Beyond Trends, our latest report getting to grips with what the future of digital design and impact might look like.
🌟 It’s official – Driftime® were named the Remote Team of the Year at the Company Culture Awards!
🎙 Driftime® Co-founder and CCO, Abb-d Taiyo, chaired the Agency Collective’s panel on building a resilient business.
Digital empowerment to drive impact and success
Driftime® have launched a brand new report exploring design-led directions, industry observations, and innovation towards impact!
That’s right, folks – we’ve created an in-depth industry report designed to highlight three common challenges that established companies are facing at the moment. From the importance of accountable positioning and precise impact measurement, to the value of simplifying technology, Driftime® go beyond trends to deliver a report that won’t age, instead sharing a timeless observation on the industry landscape we all find ourselves occupying.
Take a peek at our Beyond Trends Report →
The rumours are true… We are officially the Remote Team of the Year!
From Portugal through to Brazil, by way of Cardiff, Norwich, and the Sussex coast, the Drifteam are about as remote as a remote team gets.
Having been shortlisted as the Best Small Agency to Work for two consecutive years, the Drifteam were thrilled to be named the Remote Team of the Year for our award-winning company culture this May. Being recognised for the way we support our international team is a real credit to the Drifteam and the way we operate, bringing nine members together across waters and borders through our annual team getaway, quarterly cook-alongs, and a litany of other Drifteam-approved offerings.
Check out our article on how to win an award →
Building a resilient agency from A to Z
This April, Driftime Co-founder and CCO, Abb-d Taiyo, chaired a panel at The Agency Collective’s latest venture; the Future Proofing your Agency conference.
Bringing together a vibrant panel of agency innovators and future-focused thought-leaders, Abb-d chaired the Thrive Through Change talk, getting up close and personal with the power of adaptability in the era of resilient agencies. Joined by CEO and founder Debby Penton, multi-BAFTA-winning designer Kate Dawkins, and motivational speaker Marc Convery, Abb-d got deep into fear of change with three people who are each admirable leaders in their respective fields.
Get the low-down on the Agency Collective conference →
Can storytelling heal the system?
Olivia Dias Bagott, digital designer at Driftime®, explains why founder stories and connecting with audiences across digital touch points are essential for FemTech success.
For FemTech products to connect deeply with women, they need to offer solutions that go beyond basic medical needs to consider the unique experiences of their health journeys. Storytelling plays a big role here, helping to empower, create empathy and build a sense of community. By sharing compelling stories from founders, FemTech brands can build trust and make women feel more in control of their health, something Olivia digs deep into in her long-read below…
Have a read of Olivia’s FemTech piece here →
📍 Monthly picks from the Drifteam…
🏡 Olivia moved into ONE SHARED HOUSE 2030, a playful research project by that aims to get insights on the future of co-living through a collaborative survey
👯 Holly dug into our history with Population.io, a platform aiming to make demography – the study of human populations – more accessible to a wider audience.
🌱 Elsa got outside with TERRA, an AI powered, pocket-sized compass and mindful companion that lets you wander without getting lost.
🎧 Abb-d tuned into Sounds Right, a digital platform allowing nature to generate royalties from its own sounds to support its own flourishing conservation.
👋 Interested in working together? We’re now booking select partnerships for June and July 2024 and beyond. Let’s keep the conversation going… Contact Us →