Assume you are wrong and you will be better for it.
How a scientific approach to design can lead to better outcomes for people, planet, and profit.
Welcome to the Driftime® Desk, a newsletter for the latest happenings, thoughts, finds, and vibes from the better parts of human nature through the lens of design.
It’s humbling to be wrong. In many capacities we are driven by our successes, but fail to think about the inevitable shortcomings - they have impact, and contribute to our enduring professional outlook. Making mistakes provides us with an opportunity for improvement, iteration, and positive change. We advocate for a collaborative science of digital business, making space to reflect on our mistakes and taking the steps to create something with long-term impact that supersedes a brand’s DNA.
Digital design has the scope to solve the complex challenges that we face through experimentation and investigation, attributes found at the heart of any good business. Working from a tried and tested formula to yield the best results only goes so far - we need to have the depth to experiment and go further, and the foresight to admit where we fall short – collectively working towards a sustainable future.
Hindsight is a wonderful thing. We can look back on our professional identity and listen to the criticisms, guidance, and advice from our colleagues and peers. The three pillars of sustainability advocate for a shift in our perspective - the social, environmental, and economic impact of business speaks to a future vision rooted in a responsible eco-system of digital design. We look to overcome the short-term gains that come at an environmental cost, instead focusing on what we have control over. We’ve known about climate change for decades, and who’s to say the history of business is any different?
It’s time to open the floor for discussion. We are doing what we think is best for people and the planet, whilst accepting the open invitation to be wrong. There is no one way to do something - we’ve learnt this from evolving science based approaches, driven by conflicting opinions. Having the freedom to change your mind is an invaluable part of good design and business practice. Allow yourself to be influenced by those around you, restore your trust in being wrong by opening the doors for other perspectives, and you’ll soon find the outcomes yield far more significance.
The Driftime® team.
It's through mistakes that you grow.
💻🌿 Learn how Ilja Schamle built a server system with living plants. Using renewable energy derived from tomato vines to run a cloud server, this design eco-system explores how technology intersects with nature.
💡🌵 With a focus on human-centric design, this fully immersive experience engages with both the environment and technology. Have a read about a one-of-a-kind sensory experience by way of Brazilian architects and digital designers.
📆 🔎 Diversity in Design have announced a live and virtual conversation about creating an inclusive design ecosystem. Join this event to hear from DID, an innovative collaborative united by a belief that design has the power to drive positive change.